![]() Characters will also guide players through the game, and each one has a power-up to help crack specific levels. In Friends players will be able to unlock new outfits for characters, with the release of bonus content timed around real world holidays and celebrations such as Halloween and Christmas. Part of the reason for the new focus on characters is that it gives players another reason to pick up the game. ![]() Read more: How Clash of Clans helped Supercell build a $10bn empire “We don't want more complexity on the most downloaded game on Earth, I'd rather make it more accessible.” “Let’s not tamper with the core,” Knutsson says. Knutsson and his employees call these elements the meta-game. What’s changed are the bits around the game – the world map, which is now 3D, and the characters, which now play a much more central role in the game. So are the explosions, sound effects and candy store graphics, although these are all “dialled to 11” notes the lead game designer on Friends, Jeremy Kang. The core mechanic of the game is unchanged. So why, then, has King decided on now to launch its biggest update to the Candy Crush series yet? Launched worldwide on October 11, Candy Crush Friends is – like the other updates before it – a variation on a theme rather than a complete overhaul of the game.
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